The local MasterCraft dealer formally known as Water Sports Marine has recently partnered with western Michigan’s Action Water Sports. Water Sports Marine has been serving the Fenton, Waterford and surrounding areas since 1971.

With the retiring of his partner, Gregg Rising of Water Sports Marine made the decision to partner with Action Water Sports to grow his business and provide his customers with top of the line service.

“Our goal is to always give our customers a trustworthy dealership where they can get first-class service and industry leading products. We wanted to combine the strengths of the largest western Michigan MasterCraft dealer with the largest eastern Michigan MasterCraft dealership. Partnering with AWS means Action customers will never be far from their dealership that knows their boat and them.” explains Rising, now manager and co-owner of Action Water Sports of Fenton.

With a new name, Action Water Sports of Fenton, and a new premier 16,000 square foot facility exploding with the top brands in the industry, AWS is becoming Michigan’s premier boater’s destination.

Action Water Sports, a MasterCraft dealer for more than 18 years, originally began as a small dealership in Holland, Michigan, and has since grown to three locations around the state servicing over 25,000 boaters. With current locations in Hudsonville, Fenton, and Traverse City, Action Water Sports provides award winning service and products.

“We strive to be a first-class operation offering first-class service and products. I am excited to continue to grow our dealership and hope to promote the boating industry around the state” says Jerry Brouwer, Action Water Sports owner.